For anyone still buying bottled
Still buying bottled water? You're drinking plastic and paying up to 100x too much.
Bottled feels like the clean choice. It isn't. Studies have found microplastics in around 90% of bottled water, premium brands cost as much as a hundred times what filtered water does, and every bottle is plastic you'll bin. One filter set replaces roughly 20,000 of them.
The comparison nobody runs
Bottled water, honestly, versus the alternative.
Line them up side by side and the case for bottled quietly falls apart.
Bottled water
- Microplastics in ~90% of it
- Up to ~£3 a litre
- Plastic you bin every day
- Often just filtered tap water
BIO 500 MAX
- Filters microplastics to 0.1 microns
- Around 3p a litre
- Zero single-use plastic
- 13-stage filtered, re-mineralised
The irony of the clean choice
You bought bottled to avoid the tap. It backfired.
Bottled water is marketed as pure, but it's one of the most plastic-exposed things you can drink, and a lot of it started life as ordinary tap water.
- Around 90% of bottled water tested contained microplastics, so you're drinking the very thing you were trying to avoid.
- Much of it is simply filtered tap water, bottled up and sold back to you at a spectacular markup.
- The plastic itself sheds, especially when a bottle sits in a warm car or on a shelf for months.
Filtering your own water gives you a known result: microplastics out, minerals in, no plastic in the middle.
It's cleaner than most bottled water, and you can actually see what it is.
And a cheap supermarket jug filter isn't the fix either.
Independent testing has shown that many of these filters can actually increase heavy metal contamination such as aluminium by significant margins, and most only touch taste and odour.
The maths is genuinely absurd
You'd never overpay this much for anything else.
Water is water. Yet bottled asks you to pay a luxury price for it, again and again, forever.
Over the life of one filter set.
What premium brands already charge.
Up to a hundred times the cost.
Over a few years, a bottled-water habit quietly costs a household hundreds, often thousands, of pounds.
And the bottles don't disappear
Recycling doesn't fix it. Not buying it does.
- Most plastic bottles are never actually recycled, ending up in landfill or the environment instead.
- Even recycled plastic sheds microplastics, so the material keeps breaking down long after you've binned it.
- The only real fix is not making the bottle, which is exactly what filtering your own water does.
One filter set means roughly 20,000 bottles that are never produced, shipped, sold or thrown away.
That's the kind of change you make once and it just keeps counting.
See it in action
Watch the bench top filter at work.
No plumbing, no power, no fuss. Fill the top, and gravity does the rest, drawing your tap water down through 13 stages of filtration into clean, great-tasting alkaline mineral water. Press play below, and tap to unmute.
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The Waters Co difference
Cleaner than bottled. Cheaper than tap water in a bottle. Zero plastic.
The BIO 500 MAX runs your tap water through 13 stages to remove up to 99.9% of fluoride and up to 99% of chlorine, chemicals, heavy metals and bacteria, filters microplastics down to 0.1 microns, then re-mineralises it and holds it in a 7 litre hand-blown blue glass reservoir. You get better water than most bottled brands, at around 3p a litre, with nothing to throw away.
- Filters microplastics to 0.1 microns and up to 99.9% of fluoride, so it's genuinely cleaner than most bottled water.
- Around 3p a litre, versus up to roughly £3 a litre for premium bottled.
- Glass reservoir, BPA, BPB and BPS-free build, no plastic touching the water and none to bin.
- One filter set runs up to 12,000 litres, roughly 20,000 bottles you never buy again.
13 stages of sterilising, filtration and mineral activation, held in hand-blown glass.
Cleaner, cheaper, greener
Every reason to buy bottled, answered.
Fluoride removal
Cleaner than the bottled water you were buying.
Microplastics filtered
Out of your water, not in it like most bottled.
Per litre
Versus up to ~£3 a litre for premium bottled.
Bottles replaced
Per filter set. None made, none binned.
Glass, not plastic
Hand-blown blue reservoir, BPA / BPB / BPS-free.
Trace minerals
Alkaline at pH 7.6 to 8.5, not stripped flat.
Easier than a trip to the shops
On the worktop in minutes. No plumbing, no power.
Set it on the worktop
Compact and lightweight, assembled by hand in a couple of minutes. Gravity-fed, with no drilling, no plumbing, no tap connection and no power.
Fill the top with tap water
Gravity draws it down through all 13 stages into the 7 litre glass reservoir. That's the whole routine.
Fill a bottle, skip the checkout
Top up a reusable bottle whenever you head out. One filter set runs up to 12,000 litres, so the bottled-water aisle is behind you.
~20,000 bottles
Replaced by one filter set.
~3p a litre
Up to 100x cheaper than bottled.
Free UK shipping
Delivered nationwide.
From people who ditched the bottles
Cleaner water, no plastic, money back in your pocket.
"We were spending a fortune on bottled water and lugging it home every week. Did the maths and felt ridiculous. One filter later the water's better than what we were buying and the recycling bin isn't overflowing."
"I switched for the plastic, honestly, couldn't stand it anymore. Turns out it's also way cheaper and the water's actually filtered properly, not just bottled tap. Three wins for the price of one."
"The glass reservoir was the clincher. I'd stopped trusting bottled after reading about microplastics. Seven litres means there's always some ready, and I've stopped buying plastic completely."
Straight answers
The questions bottled-water buyers ask us.
Isn't bottled water cleaner than tap?
Not necessarily. Studies have found microplastics in around 90% of bottled water tested, and much of it is simply filtered tap water in a plastic bottle. The BIO 500 MAX removes up to 99.9% of fluoride, filters microplastics down to 0.1 microns and takes out up to 99% of chlorine, chemicals and heavy metals, then re-mineralises, so you get cleaner water than most bottled brands, without the plastic.
How much would I actually save?
Filtered water works out around 3p a litre over the life of the filter set, versus up to roughly £3 a litre for premium bottled. For a regular bottled-water household, that adds up to hundreds or thousands of pounds over a few years.
How many bottles does one filter really replace?
One filter set handles up to 12,000 litres, which is roughly 20,000 standard bottles you never buy, never carry home, and never throw away. In typical use that's around 18 months between changes.
Is filtered water as good as spring water?
Arguably better. Spring water sits in plastic and varies bottle to bottle. The BIO 500 MAX gives you consistent, filtered, re-mineralised water with over 60 bio organic trace minerals at a mild alkaline pH of 7.6 to 8.5, held in hand-blown glass rather than plastic.
Doesn't recycling take care of the plastic anyway?
Most plastic bottles are never actually recycled, and even recycled plastic keeps shedding microplastics as it breaks down. Not producing the bottle in the first place is the only real fix, which is exactly what filtering your own water does.
Is 7 litres enough for a household?
For most, yes. Seven litres covers drinking, tea, coffee and cooking for a family without constant refilling, which is the usual complaint with a jug. It's also compact and lightweight enough to sit beside the kettle without taking over the worktop.
Your purchase is 100% protected
Waters Co has led gravity-fed water filtration for over 40 years, with independent lab testing behind its removal claims and certifications including NSF International, ISO, CE, FDA and the Water Quality Association. Your BIO 500 MAX ships free within the UK, runs at around 3p a litre, holds your water in glass rather than plastic, and is covered by a lifetime warranty and a 30 day money back policy. You're not taking a risk, you're buying your last case of bottled water.
Stop renting your water in plastic
Buy one filter set. Skip 20,000 bottles.
Cleaner than bottled, around 3p a litre, held in hand-blown glass, on your worktop, for up to 12,000 litres. Cancel the bottled-water habit for good.
BIO 500 MAX 7 Litre Bench Top Water Filter
⭐⭐⭐⭐⭐ Trusted by Thousands
- Free & Fast Delivery
- 99% Forever Chemical Removal
- Easy to Use & Maintain
